Global Web3 Adoption Surges as Crypto Ownership Hits 659 Million in 2024

The Web3 ecosystem continues its rapid expansion, with global cryptocurrency ownership growing 14% in 2024 to reach 659 million users. Market capitalization has doubled from $1.7 trillion to $3.3 trillion, signaling robust institutional and retail interest.

Emerging economies dominate adoption metrics. Nigeria leads with 73% crypto ownership among respondents, followed by South Africa (68%), the Philippines (54%), and India (52%). Awareness levels mirror this trend—93% of global respondents recognize crypto assets, with Nigeria (77%), South Africa (65%), and India (60%) showing deepest understanding.

Retail-focused exchanges are becoming critical gateways for emerging markets. Platforms targeting LATAM and EMEA regions demonstrate how localized strategies accelerate mainstream adoption. Regulatory clarity remains a pivotal factor in sustaining growth across jurisdictions.